You searched for: "Faliure" but we corrected it to "failure"

Did you mean to search for "Faliure"? Click here to show those results.

The results has been filter on Tags containing Marketing.
ANA has found 11 results for you, in 253 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos
×

Citation

Meijer, S. (2023a, October 05). Ahead of the curve. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/ahead-of-the-curve


Videos

Face off

Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. However rather than a movie, this real life couple head instead to the ESOMAR stage to present their different perspectives (and...

Catalogue: Congress 2017: Visionary
Authors: Madhumita Chakraborty, Mukesh Kumar
December 4, 2017
×

Citation

Chakraborty and Kumar (2017a, December 04). Face off. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/face-off


Research papers

The modern marketing researcher

This paper presents an ideal model and strategy of the modern marketing researcher based on the thoughts and ideas of Leonardo da Vinci.Our vision for the modern marketing researcher is rooted in the European Renaissance but applicable to the modern...

Catalogue: Latin America 2006
Author: Michael Francesco Alioto
Company: Market Probe International Inc.
October 8, 2006
×

Citation

Alioto, M. (2006a, October 08). The modern marketing researcher. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/the-modern-marketing-researcher


Research papers

Desperately seeking ROI

The importance of accurately assessing the impact of marketing, advertising, and communications efforts is evident to today's marketer. Much is riding on the proper evaluation and measurement of the efficacy, performance, cost, and impact of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Author: William Siegel
June 23, 2005
×

Citation

Siegel, W. (2005a, June 23). Desperately seeking ROI. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/desperately-seeking-roi


Research papers

IMC evolution

A decade of integrated marketing communication (IMC) literature development is too short a time to analyze competing paradigms or ascertain whether it may be a 'theoretical concept' or a 'management fad'.This paper provides evidence of an increased...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Lynne Eagle, Philip Kitchen
June 16, 2004
×

Citation

Eagle and Kitchen (2004a, June 16). IMC evolution. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/imc-evolution


Research papers

Don't cut off the hand that feeds you

This paper shows how the use of consumer based equity measures within a discounted cash flow framework can create a means for both finance and marketing to understand the full benefit of past brand building activities. It also shows how impact of...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Andy Farr
Company: KANTAR TNS Malaysia
September 14, 2003
×

Citation

Farr, A. (2003a, September 14). Don't cut off the hand that feeds you. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/don-t-cut-off-the-hand-that-feeds-you


Research papers

Changing 'deliveryscapes' in marketing

Much is happening in the way firms are (re)organising in order to best manage marketing activity, in how companies are reshaping their marketing departments in the light of a changing marketing landscape, and in the manner they are structuring...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Aidan O'Driscoll
June 15, 1997
×

Citation

O'Driscoll, A. (1997a, June 15). Changing 'deliveryscapes' in marketing. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/changing-deliveryscapes-in-marketing


Research papers

How marketing influences sensory perception, and how sensory perception should influence marketing

The accepted definition of a "brand" is reviewed, and discussed in the light of the need for both R and D and marketing to be aware of what makes up the totality of a brand. While marketing has accepted that a brand has a personality and is far more...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Derek C. Martin
June 15, 1989
×

Citation

Martin, D. C. (1989a, June 15). How marketing influences sensory perception, and how sensory perception should influence marketing. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/how-marketing-influences-sensory-perception-and-how-sensory-perception-should-influence-marketing


Research papers

The market research society diploma scheme

The Market Research Society has regarded education as one of its major responsibilities ever since it was founded, and each year a major program of activities is organised which range from basic introductory courses in market research generally...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John Davis
June 1, 1976
×

Citation

Davis, J. (1976a, June 01). The market research society diploma scheme. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/the-market-research-society-diploma-scheme